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The purpose of AIDS Advertising Evaluation survey was to evaluate the effects of the DHSS AIDS advertising campaign, study the awareness of AIDS as well as changes in attitudes towards AIDS and changes in sexual behaviour during the period 1986-1987.

Main Topics/Subject Category
Awareness of AIDS; changes in attitudes towards AIDS and related subjects; changes in sexual behaviour

Awareness of AIDS, changes in attitudes towards AIDS and related subjects, changes in sexual behaviour.

England and Wales, advertising, age, AIDS (disease), alcohol consumption, attitudes, blood donation, blood transfusions, cinema, clubs, contraceptive devices, diseases, drug abuse, drug addiction, educational background, employment, epidemiology, gender, government policy, heads of household, health, health professionals, health promotion and education, homosexuality, households, information, leisure time activities, marital status, mass media, newspapers, occupations, pamphlets, periodicals, posters, public information, qualifications, radio, research, safety and security measures, sex education, sexual behaviour, smoking, surveys, telephone help lines, television, transmission of disease, voluntary work
Identifier Variables
Area of Health System
Public health
Disease Area
Data Available
Socio-economic, Demographic
Data collecting organization (s)
Central Office of Information and British Market Research Bureau
Data Type
Condition specific
Coverage (date of field work)
1986, 1987
Unit of Analysis

The study gathered data from a representative sample of adults aged 18-64, homosexuals who visit gay pubs and clubs as well as young people aged 13-17 and 18-21. Sample size *697 (obtained) General Public (Wave I)
*156 (obtained) Homosexuals (Wave I)
*702 (obtained) General Public (Wave II)
*298 (obtained) Homosexuals (Wave II)
*713 (obtained) General Public (Wave III)
*284 (obtained) Homosexuals (Wave III)
*390 (obtained) Young People, (13-17) (Wave III)
*194 (obtained) Young People, (18-21) (Wave III)
*708 (obtained) General Public (Wave IV)
*251 (obtained) Homosexuals (Wave IV)
*391 (obtained) Young People, (13-17) (Wave IV)
*194 (obtained) Young People, (18-21) (Wave IV)

NDAD, UK data archive
Conditions of Access
Free access, Free registration access
NDAD UK data archive